Dongguan East Tiger New Material Science and Technology Co., Ltd

The South Korean Central Daily reported in February 9th that China has become the largest producer and exporter of the global shoemaking industry. China made 2 billion 400 million pairs of shoes a year, accounting for 40% of the world's total footwear.

Local national goods are fashions

"Warrior" is the earliest China tire company, is also in the Chinese popularity than Nike and Reebok and other brands of domestic sports shoes brand. With the warrior shoes in basketball, volleyball, table tennis and other sports competitions in appearance, popularity is also gradually improved.

Back to the English trademark name "warrior". In the last century in 70s and 80s, back also had been selected as the children hope to get gifts, annual sales was up to 800 million yuan. However, after entering in 1990s, with Nike, Adidas and other foreign brands into the Chinese, back gradually lost popularity, to 2000 is almost on the verge of bankruptcy. In May of the same year, Shanghai Huayi Group, the continuation of the warrior's lifeblood, through structural adjustment until now, trademark right back still belong to the Huayi Group all.

Huayi Group back to help revive, intend to continue its high brand value. Back and is located in Shanghai's universities and the Shanghai Industrial Design Association, Shanghai design center and other institutions meet, holding the sports shoes not only wear the idea, designed the footwear products with fashion and health function.

Warrior shoes start design contest, won the 5000 kinds of design case. Finally, select the part of the design back to win in the competition. The domestic China coincides with the retro trend, with a long history to increase sales force. Back in 2012 opened the first flagship store, only the first month sales of up to 1 million 670 thousand yuan.

China recession led to Adidas and other well-known brand sales decline, but the local brand sales back but bucked the trend, attracted the attention of people.

China famous basketball player Yao Ming is the representative of celebrities wear warrior shoes. In addition, the star of "the Lord of the rings" and the famous movie actor Orlanndo Bloom warrior shoes photos attracted hot.

With the United States, Europe and other places of consumer attention getting high power shoes, the original price of 2 Euro warrior shoes sales price has reached 50 euros, up more than 25 times.